Genre Research
SO! I've been doing research by reading a variety of different Playbills (yes, a Playbill is an actual magazine), and information online about Playbills and other theatre magazines.
When it comes to Playbills, you are able to subscribe to receive a new issue every month, but they mainly distribute their magazines at the door to a theatre, with that edition cover page devoted to the musical/play you are seeing. For example, you can clearly see that, apart from the masthead, that the ENTIRE cover page is solely dedicated to a particular play (in these cases, the Broadway musicals Spongebob Squarepants and Kinky Boots). This makes sense because when I received these Playbills, I was entering the theater to see these shows, so Playbill wants to pull all the focus onto these musicals. Inside the magazines, however, were many different articles on other Broadway musicals, quizzes the reader can take, local restaurants to eat at after the play, and the cast list of the play the reader is seeing.These Playbills play a HUGE part in my research, but I cannot depend on only one type of theatre magazines. Another type of theatre magazine that follows this cover page trend is the American Theatre magazine. This magazine follows the same "cover page is dedicated to a specific show" trend but also has a little twist of it's own. Instead of showing the advertisement art of the play (like Playbill does), American Theatre displays a photo of the actors in that play in the spotlight. But, in both cases, each magazine cover page does not mention ANY text of what is inside the actual magazine. That is all listed in the table of contents. But, each cover is fully devoted to display the show/actors in the show without pulling any attention to something else on the cover page. The entire focus is to bring attention to the show being featured in that specific edition of the magazine.
My next research is going to be dedicated to target audience and distribution method trends. For now, PEACE!!!⭐️
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